Part of the LiveOAK Network

About Us:

We are a new media company publishing websites that focus on energy, the environment and sustainable living. By leading the conversation about green issues, LiveOAK aims to advance the principals of sustainability by making them meaningful and accessible to a mainstream audience.

Ford Sales Surge 21%, Fusion Leads Way with 132% Jump

ford_fusion_2

Sales of the Ford Fusion—America’s most fuel-efficient mid-size sedan—totaled 21,010 for the month of August, up 132 percent versus a year ago.

With sales of gas-guzzling SUVs in decline, Ford hopes to hang its corporate hat on the Fusion for the next decade or so. And if August sales numbers are any indicator of things to come, Ford might just get what they’re hoping for. Although company officials accept that the late-summer spike in sales was undoubtedly skewed by the popular ‘Cash for Clunkers’ program, Ford officials are pleased with the direction the company is moving.

“We have the freshest lineup of new products in the industry,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service. “Ford’s leadership in quality, fuel-efficiency, safety and technology all are resonating with consumers, and it is being reflected in our sales results.”

In addition to the 132 percent jump for the Fusion as compared to sales in August, 2008, the passenger car set a sales record for itself for the fifth consecutive month.  Big sales gains were also recorded by the Ford Focus, up 56 percent; Ford Escape, up 49 percent; and the Mercury Mariner, up 50 percent.

Of particular interest is the fact that roughly half of the Fusions sold in 2010 have been the more expensive SEL, Sport or Hybrid versions — up from a 23% sales figure in 2009. The Fusion ranges from $19,000 for the standard edition to $27,000 for its Hybrid models.

>>See also: 2010 Ford Fusion Hybrid: A Technophile’s Dream?

In terms of mid-size sedan sales, the Fusion still trails the Honda Accord and the leading Toyota Camry, but it is making up ground quickly.

The most fuel efficient mid-size sedan in America

According to Ford, the Fusion Hybrid can go over 700 miles between fill-ups, which for the average commuter translates into a stop at the pump once a month. In EV mode, the Fusion Hybrid scoots at a top speed of 47 miles per hour, faster than any other hybrid vehicle in electric mode.

At 41 miles per gallon, the Fusion Hybrid is the most fuel efficient mid-size sedan in America. But even the non-hybrids are getting a respectable 34 mpg hwy/30 mpg city.

The list of vehicle models with August sales declines in the Ford line reads like a who’s who of oversized SUVs:  the Ford Explorer and Expedition, the Lincoln Navigator and Mercury Mountaineer SUVs all saw sales numbers continue to drop.

Sales of the ever-popular F-Series pickup trucks rose 12.8 percent in August. Perhaps a sign of an uptick in the service and construction sectors.

Follow Tim Hurst on twitter

    • Share:
    •  
    • More:

This post was written by: Timothy B. Hurst

Timothy Hurst is the founder of ecopolitology and executive editor of LiveOAK Media. He mostly covers energy and environmental politics, clean tech and green business; but has a tendency to cover music festivals in the summer. When not reading, writing, or talking about environmental politics to anyone who will listen, Tim will ski, hike with his aging lab and get dirty in his Colorado veggie garden. Follow Tim on twitter at @ecopolitologist.

4 Responses to “Ford Sales Surge 21%, Fusion Leads Way with 132% Jump”

  1. Uncle B says:

    Now! Get up and get going again! Make an ethanol specific engine for our domestic fuel producers, the corn farmers! Stop Exxon from adulterating good American Ethanol with filthy petroleum and forcing it through low efficiency, low compression, spark ignition, gasoline -specific engines and wasting its good qualities away! Get an Ethanol specific high efficiency engine into a Smart-styled car, deliver a 45 gallon bbl to the new owners base, enough to run the car for up to half a goddamned year, and get us off of foreign oil, before the foreign assholes get us into an Armageddon! No Bull Shiite! This is a critical time for America! Israel wants to push the Nuclear button in the Middle East for us! No loss to them! Great oil shortages for us! Goddammit! America! Wake Up! Break is over! Wake Up! Man the phones! Get the message out! A great depression promised for the next downturn in the economic cycle! We have to change or suffer Hell’s pains! Wake Up! For Christ’s sake! Wake Up!

  2. andrew says:

    ETHANOL IS NOTHING, FORGET IT

Trackbacks/Pingbacks

  1. [...] Ford profits have surged this late summer and early fall, thanks in part to the Cash for Clunkers program, but also thanks to the popularity of the 2010 Fusion hybrid. [...]

  2. [...] to robust growth figures, the Fusion is now leading the charge of Ford’s boost in sales in the Fall of 2009. The company last week reported $1 billion in net profits for the 3rd quarter [...]


Leave a Reply

Additional comments powered by BackType


Newsletter:

Further Reading...
Greening Brownfields: Remediation Through Sustainable Development

Strategy for Sustainability: A Business Manifesto







Climate Change: What's Your Business Strategy?

The Green Collar Economy