The latest survey from The Soap and Detergent Association (we ARE a nation of associations after all) found that more U.S. households are taking steps to green their cleaning.
The National Cleaning Survey found that, from laundering in cold water and switching to multi-purpose and refillable cleaning products to steering awy from toxic household cleaners and making cleaning products derived from natural sources like lemon juice and vinegar, Americans are taking to cleaning their homes in ways that use less energy, water and harmful chemicals than any time in recent history.
Echo Research asked 1,008 American adults asked what changes, if any, they have made to their cleaning or laundry routines in the past year. The results:
-- Wash laundry in cold water more frequently (58%)
-- Switch to multi-purpose cleaning products (41%)
-- Bought high efficiency or energy efficient washer or dryer (36%)
-- Do laundry less frequency (29%)
-- Make your own cleaning products (12%)
"Consumers are making conscious decisions about cleaning products and practices that support their beliefs," said Nancy Bock, SDA Vice President of Education.
"They are not choosing products as they did in the past. Eco-friendly is out - and eco-easy is in."
Photo credit: Rachel Zach via flickr/Creative Commons
Source: Packaging Digest








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