As the roles and tactics of traditional public relations operatives turns toward social media in light of the demise of unidirectional brand communications, PR agencies, marketers and brand managers are scrambling to learn the intricacies of authentic digital communication -- and how to engage consumers and brands on the web.
If you or your company is looking to improve the position of a brand by stepping up social media activity, you will find this presentation by Dave Knox of Rockfish Interactive an excellent roadmap for crafting a strategy.
Hat tip: Strategic Public Relations
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