With electric cars like the Nissan LEAF being billed as the greatest thing since sliced bread, who better to star in the latest public service announcement from EV advocates than a guy who used to shill for a brand of butter substitute?
"We needed someone who was the epitome of handsome, manly and suave," says actress and Plug In America board member Alexandra Paul, who produced a series of seven PSAs, the latest of which, "Hype," features the model Fabio.
"Fabio happens to own a lot of fast cars and motorcycles and was very impressed with the high performance of the Tesla in which he was driven to the set," said Paul. "And yes, he still has that magnetism. I cannot explain it, but the man's still got it."
Watch the first three PSAs, all in the vein of the "Get a Mac" ads:
H/t: LA Times Tech Blog