In addition to not being forthcoming at the outset of the crisis at the Fukushima Daiichi nuclear power plant in Japan, the Tokyo Electric Power Company (Tepco), which operates the facility, has continued to fumble their crisis and PR communications by not supplying accurate information throughout the ordeal, according to several reports. Even government officials have shown their frustration with Tepco over the company's poor communication, with Prime Minister Naoto Kan demanding to know “what the hell is going on?” when he learned that it took over an hour to report the first explosion at the facility on Saturday morning.
“The public relations of Tepco is very poor,” said Shijuro Ogata in the Financial Times. “It is very clumsy and they don’t seem to be so knowledgeable.”
Editorials in the Japanese media have also called for more accurate information and greater levels of transparency from the power company.
In the absence of solid information coming from Tepco, the media has had to scramble to put the pieces together, some doing a better job than others. NHK, the Japan Broadcasting Corporation, which has also made public calls for more accurate information, produced the following explainer with an excellent animation of the mechanics behind the reactor problems at Fukushima Daiichi:
Photo: (top) Oldmaison via flickr