Reading List
Jeff McIntire-Strasburg
Invest in Communities and Still Outperform the Market
Right now is an ideal time to invest in communities. The stock market is not doing well and the fundamentals of the world economy do not make it seem like a stable turnaround is in the near future.
Green Community Models: The Business Incubator
While past incubators may have given life support to start-ups that may not have deserved it, a new generation of these organizations (both for- and non-profit) are springing up to support eco-minded start-ups.
The CSR Cluetrain: Are Consumers On Board?
Companies touting their social and environmental responsibility have flocked to the web to get the message out and engage with potential customers.
How's Consumer Confidence in the Green Sector? New Index Provides Monthly Measure
Surveys on business and the environment aren’t particularly new — the first one on consumers’ willingness to purchase green products came out in 1989 — but the people behind the Green Confidence Index aim to provide more that just snapshots.
CSA 2.0: Farm-Fresh Food… via Your Web Browser
Consumers want more fresh, organic, and/or local foods, and farmers markets and community supported agriculture arrangements are springing up everywhere, but a few entrepreneurs are going beyond the traditional models.
Free Range Studios Celebrates 10 Years in Business with YouTopia Grant
Free Range Studios, the creative firm responsible for truly viral video campaigns such as The Meatrix and The Story of Stuff, has decided to mark its 10-year anniversary by giving away $30,000 in creative services
Green Seniors: a Missed Opportunity?
Do “green seniors” represent a (currently) missed opportunity for consumer products?
Communicating Green… without the Greenwash
The conundrum surrounding green claims has become so pronounced that a new term, “greenhush,” has been coined for the practice of downplaying or staying silent about the environmental benefits of a company’s offerings.
Tweetin' for Good: Toyota Connects with Sustainable, Charitable Twitter Hub
Does Twitter’s flexibility, which allows users to access the service from a variety of applications, lend itself to this kind of centralization… even around a niche?
The Green Workplace: Creating Change and a Healthy Bottom Line
Bringing sustainable thinking into an organization doesn’t have to be a “top-down” proposition, argues Leigh Stringer in the new book: The Green Workplace.
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