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Author Archives | jeff

Green Community Models: The Business Incubator

Green Community Models: The Business Incubator

While past incubators may have given life support to start-ups that may not have deserved it, a new generation of these organizations (both for- and non-profit) are springing up to support eco-minded start-ups.

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The CSR Cluetrain: Are Consumers On Board?

The CSR Cluetrain: Are Consumers On Board?

Companies touting their social and environmental responsibility have flocked to the web to get the message out and engage with potential customers.

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How's Consumer Confidence in the Green Sector? New Index Provides Monthly Measure

How's Consumer Confidence in the Green Sector? New Index Provides Monthly Measure

Surveys on business and the environment aren't particularly new -- the first one on consumers' willingness to purchase green products came out in 1989 -- but the people behind the Green Confidence Index aim to provide more that just snapshots.

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CSA 2.0: Farm-Fresh Food… via Your Web Browser

CSA 2.0: Farm-Fresh Food… via Your Web Browser

Consumers want more fresh, organic, and/or local foods, and farmers markets and community supported agriculture arrangements are springing up everywhere, but a few entrepreneurs are going beyond the traditional models.

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Free Range Studios Celebrates 10 Years in Business with YouTopia Grant

Free Range Studios Celebrates 10 Years in Business with YouTopia Grant

Free Range Studios, the creative firm responsible for truly viral video campaigns such as The Meatrix and The Story of Stuff, has decided to mark its 10-year anniversary by giving away $30,000 in creative services

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Green Seniors: a Missed Opportunity?

Green Seniors: a Missed Opportunity?

Do "green seniors" represent a (currently) missed opportunity for consumer products?

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Communicating Green… without the Greenwash

Communicating Green… without the Greenwash

The conundrum surrounding green claims has become so pronounced that a new term, "greenhush," has been coined for the practice of downplaying or staying silent about the environmental benefits of a company's offerings.

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Tweetin' for Good: Toyota Connects with Sustainable, Charitable Twitter Hub

Tweetin' for Good: Toyota Connects with Sustainable, Charitable Twitter Hub

Does Twitter's flexibility, which allows users to access the service from a variety of applications, lend itself to this kind of centralization... even around a niche?

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The Green Workplace: Creating Change and a Healthy Bottom Line

The Green Workplace: Creating Change and a Healthy Bottom Line

Bringing sustainable thinking into an organization doesn't have to be a "top-down" proposition, argues Leigh Stringer in the new book: The Green Workplace.

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Engaging Employees in Sustainable Thinking

Engaging Employees in Sustainable Thinking

Most company sustainability initiatives start at the top: executives, managers, and/or board members recognize the business case for "greening" operations, products, and services, and issue directives for implementing those initiatives. The implementation itself, though, takes place 'in the trenches.'

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Further Reading...
Greening Brownfields: Remediation Through Sustainable Development

Strategy for Sustainability: A Business Manifesto







Climate Change: What's Your Business Strategy?

The Green Collar Economy