Jeff McIntire-Strasburg has been writing about green business since 2003 as the founder and editor of sustainablog, a co-founder of Green Options Media, a writer at Treehugger, and, now, a writer at the Sundance Channel’s SUNfiltered blog. Born and raised in the South (Florida and Louisiana), Jeff made his way out West in his early twenties to attend graduate school at the University of Nevada, Las Vegas. He has a Ph.D. in English, and has spent 15 years in the classroom in positions ranging from graduate teaching assistant to assistant professor. After reading one too many freshman essays, he decided it was time for something new, and made a career switch into corporate writing and editing.