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We are a new media company publishing websites that focus on energy, the environment and sustainable living. By leading the conversation about green issues, LiveOAK aims to advance the principals of sustainability by making them meaningful and accessible to a mainstream audience.

Archive | Media & Marketing

The 16 Women You Must Follow on Twitter for Green Business

The 16 Women You Must Follow on Twitter for Green Business

In honor of International Women's Day, we bring you Earth & Industry's 16 Women You Must Follow on Twitter for Green Business.

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The 16 People You Must Follow on Twitter for Green Business

The 16 People You Must Follow on Twitter for Green Business

There are few communities of interest that have swarmed around Twitter with more fury than the green business community.

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How Do You Make Fleet Efficiency Cool? Try a Tilt-Shift Movie

How Do You Make Fleet Efficiency Cool? Try a Tilt-Shift Movie

Sure there are entire fleets switching over to EVs, diesel hybrids, and natural gas-powered cars and trucks, but there's also massive fleet vehicle energy savings in simple--often behavioral--steps.

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Marketing Products as Sustainable? Green? Carbon Neutral? The FTC Is Watching

Marketing Products as Sustainable? Green? Carbon Neutral? The FTC Is Watching

It is time to get serious about your green performance claims. This means being sure your claims are well grounded in quantitative performance.

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The CSR Cluetrain: Are Consumers On Board?

The CSR Cluetrain: Are Consumers On Board?

Companies touting their social and environmental responsibility have flocked to the web to get the message out and engage with potential customers.

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How's Consumer Confidence in the Green Sector? New Index Provides Monthly Measure

How's Consumer Confidence in the Green Sector? New Index Provides Monthly Measure

Surveys on business and the environment aren't particularly new -- the first one on consumers' willingness to purchase green products came out in 1989 -- but the people behind the Green Confidence Index aim to provide more that just snapshots.

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Coca-Cola Promises Huge 'Environmental Focus' in Advertising

Coca-Cola Promises Huge 'Environmental Focus' in Advertising

Business leaders today sent a message to world leaders in advance of the upcoming Copenhagen climate summit in December: Private business is leading the way in sustainability, don't punish growth by stifling innovation.

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Free Range Studios Celebrates 10 Years in Business with YouTopia Grant

Free Range Studios Celebrates 10 Years in Business with YouTopia Grant

Free Range Studios, the creative firm responsible for truly viral video campaigns such as The Meatrix and The Story of Stuff, has decided to mark its 10-year anniversary by giving away $30,000 in creative services

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Ford Sales Surge 21%, Fusion Leads Way with 132% Jump

Ford Sales Surge 21%, Fusion Leads Way with 132% Jump

Ford Fusion sales totaled 21,010 for the month of August—a sales record for any month—and up 132 percent versus a year ago.

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Green Seniors: a Missed Opportunity?

Green Seniors: a Missed Opportunity?

Do "green seniors" represent a (currently) missed opportunity for consumer products?

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Newsletter:

Further Reading...
Greening Brownfields: Remediation Through Sustainable Development

Strategy for Sustainability: A Business Manifesto







Climate Change: What's Your Business Strategy?

The Green Collar Economy