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Media & Marketing
How Companies Can Pay $175 a Year to Boost Green Consumer Confidence
“Going green” offers an increasingly powerful advertising angle and a million ways to capitalize (and make a positive difference). But with more eco-labels than you can shake a stick at, how can you be sure the products behind them are spurring a sea change that runs deeper than sophisticated, eco-design biodegradable packaging? The Green Products Roundtable aims to bring more clarity to the green marketplace by updating FTC marketing guidelines with suggestions from “Accelerating Green Commerce”, a document designed to crack down on misleading claims and boost green consumer confidence.
What Happened to Reactors at Fukushima Daiichi? Finally, a Quality Explainer
In addition to not being forthcoming at the outset of the crisis at the Fukushima Daiichi nuclear power plant in Japan, the Tokyo Electric Power Company has continued to fumble their crisis and PR communications by not supplying accurate information throughout the ordeal.
Oil Company Tops List of 100 Most Sustainable Corporations
How could a traditional energy company — in fact, the world’s largest offshore oil and gas company — be ranked at the top of a list of the world’s most sustainable corporations?
I Can’t Believe It’s Not Gas: Fabio in New EV Ad
With electric cars like the Nissan LEAF being billed as the greatest thing since sliced bread, who better to star in the latest public service announcement from EV advocates than a guy who used to shill for a brand of butter substitute?
Green on Facebook Aims to Fend-Off Coal Criticisms
When news broke recently about Facebook’s plans to build another massive data center — this one in coal-heavy North Carolina — Facebook was already braced for the pushback with a new green strategy of their own, a recently launched page called Green on Facebook.
