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Tag Archive | " bsr "

Communicating Green… without the Greenwash

Communicating Green… without the Greenwash

by Jeff McIntire-Strasburg on August 21st, 2009

The conundrum surrounding green claims has become so pronounced that a new term, "greenhush," has been coined for the practice of downplaying or staying silent about the environmental benefits of a company's offerings.

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Posted in Corporate Social Responsibility, Features, Media & Marketing 5 Comments



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Further Reading...
Greening Brownfields: Remediation Through Sustainable Development

Strategy for Sustainability: A Business Manifesto







Climate Change: What's Your Business Strategy?

The Green Collar Economy