Marketing Products as Sustainable? Green? Carbon Neutral? The FTC Is Watching
It is time to get serious about your green performance claims. This means being sure your claims are well grounded in quantitative performance.
It is time to get serious about your green performance claims. This means being sure your claims are well grounded in quantitative performance.
Moving beyond their own supply chains, Walmart and Sam's Club tries to help small businesses think about sustainability
Here come the lawyers. The 'green wave' of sustainability now includes, and will increasingly include, an aspect of litigation. Why litigation and what will be litigated?
The conundrum surrounding green claims has become so pronounced that a new term, "greenhush," has been coined for the practice of downplaying or staying silent about the environmental benefits of a company's offerings.