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greenwash
Online Gaming Site to Invest Revenue in Renewable Energy
A new gambling affiliate site hopes to shed a greener light on the sometimes shady affiliate marketing model by using 100% of the revenue generated to support renewable energy projects and environmental organizations.
Marketing Products as Sustainable? Green? Carbon Neutral? The FTC Is Watching
It is time to get serious about your green performance claims. This means being sure your claims are well grounded in quantitative performance.
Walmart Expands Green Reach to Small Businesses
Moving beyond their own supply chains, Walmart and Sam’s Club tries to help small businesses think about sustainability
Greenwash Hits the Courtroom: Why the 'Green Wave' Now Includes Litigation
Here come the lawyers. The ‘green wave’ of sustainability now includes, and will increasingly include, an aspect of litigation. Why litigation and what will be litigated?
Communicating Green… without the Greenwash
The conundrum surrounding green claims has become so pronounced that a new term, “greenhush,” has been coined for the practice of downplaying or staying silent about the environmental benefits of a company’s offerings.
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