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Tag Archive | " greenwash "

Marketing Products as Sustainable? Green? Carbon Neutral? The FTC Is Watching

Marketing Products as Sustainable? Green? Carbon Neutral? The FTC Is Watching

It is time to get serious about your green performance claims. This means being sure your claims are well grounded in quantitative performance.

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Walmart Expands Green Reach to Small Businesses

Walmart Expands Green Reach to Small Businesses

Moving beyond their own supply chains, Walmart and Sam's Club tries to help small businesses think about sustainability

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Greenwash Hits the Courtroom: Why the 'Green Wave' Now Includes Litigation

Greenwash Hits the Courtroom: Why the 'Green Wave' Now Includes Litigation

Here come the lawyers. The 'green wave' of sustainability now includes, and will increasingly include, an aspect of litigation. Why litigation and what will be litigated?

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Communicating Green… without the Greenwash

Communicating Green… without the Greenwash

The conundrum surrounding green claims has become so pronounced that a new term, "greenhush," has been coined for the practice of downplaying or staying silent about the environmental benefits of a company's offerings.

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Further Reading...
Greening Brownfields: Remediation Through Sustainable Development

Strategy for Sustainability: A Business Manifesto







Climate Change: What's Your Business Strategy?

The Green Collar Economy