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Tag Archive | " marketing "

Marketing Products as Sustainable? Green? Carbon Neutral? The FTC Is Watching

Marketing Products as Sustainable? Green? Carbon Neutral? The FTC Is Watching

It is time to get serious about your green performance claims. This means being sure your claims are well grounded in quantitative performance.

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Coca-Cola Promises Huge 'Environmental Focus' in Advertising

Coca-Cola Promises Huge 'Environmental Focus' in Advertising

Business leaders today sent a message to world leaders in advance of the upcoming Copenhagen climate summit in December: Private business is leading the way in sustainability, don't punish growth by stifling innovation.

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Communicating Green… without the Greenwash

Communicating Green… without the Greenwash

The conundrum surrounding green claims has become so pronounced that a new term, "greenhush," has been coined for the practice of downplaying or staying silent about the environmental benefits of a company's offerings.

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Further Reading...
Greening Brownfields: Remediation Through Sustainable Development

Strategy for Sustainability: A Business Manifesto







Climate Change: What's Your Business Strategy?

The Green Collar Economy