Explore LiveOak
marketing
Google’s Top Green Searches of 2011
Every year Google publishes Zeitgeist, a collection of the year’s most popular search trends at the world’s most popular search engine. And the 2011 Zeitgeist includes several “green” search categories.
Brand Management 2.0
If you or your company is looking to improve the position of a brand by stepping up your social media, you will find this presentation by Dave Knox of Rockfish Interactive an excellent roadmap to build a strategy from.
KFC Faces Conservationists in a Battle of the Brands
When KFC rolled out reusable containers for their side dishes beginning this fall, they weren’t acting in a vacuum of corporate social responsibility. They were acting, at least in some part, to manage brand perception.
Red Sox out of the Playoffs but Iconic CITGO Sign at Fenway Park Gets an LED Makeover
Boston’s iconic CITGO sign, which is registered as a historic landmark, is having all 9,000 feet of its LED lights replaced with more technologically advanced and energy efficient LED bulbs.
Lance Armstrong Gets Behind Nissan LEAF in New Commercial
With the release of their latest commercial, Nissan has tipped its hand about their marketing strategy, or at least part of it.
