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marketing
Lance Armstrong Gets Behind Nissan LEAF in New Commercial
With the release of their latest commercial, Nissan has tipped its hand about their marketing strategy, or at least part of it.
Organic Potatoes at Safeway: You’re Doing It Wrong! (Pic)
The people who are buying organic potatoes in the first place will also be the first ones to balk at this kind of over-done packaging that seems to miss the whole point.
Marketing Products as Sustainable? Green? Carbon Neutral? The FTC Is Watching
It is time to get serious about your green performance claims. This means being sure your claims are well grounded in quantitative performance.
Coca-Cola Promises Huge 'Environmental Focus' in Advertising
Business leaders today sent a message to world leaders in advance of the upcoming Copenhagen climate summit in December: Private business is leading the way in sustainability, don’t punish growth by stifling innovation.
Communicating Green… without the Greenwash
The conundrum surrounding green claims has become so pronounced that a new term, “greenhush,” has been coined for the practice of downplaying or staying silent about the environmental benefits of a company’s offerings.
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