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How's Consumer Confidence in the Green Sector? New Index Provides Monthly Measure

How's Consumer Confidence in the Green Sector? New Index Provides Monthly Measure

By Jeff McIntire-Strasburg on October 28, 2009

Surveys on business and the environment aren’t particularly new — the first one on consumers’ willingness to purchase green products came out in 1989 — but the people behind the Green Confidence Index aim to provide more that just snapshots.

Category: Corporate Social Responsibility, Features, Media & Marketing | Tags: consumer confidence, earthsense, green, green confidence index, greenbiz, market research, survey sampling international | 0